Our work
Together with Desta, we developed short video formats that play with self-irony, surprising situations, and pointed statements. Instead of just explaining origin and quality in a traditional way, we translated the brand into entertaining content with personality and high recognition value.
Throughout this, the true story of Desta's Coffee always remained present: coffee from Kefa in Ethiopia, carefully selected beans, and an uncompromising commitment to quality and sustainability.
From the initial idea and production through to editing, we created Reels that work quickly, entertain, and at the same time clearly convey the brand.
added value
The humorous communication makes Desta’s Coffee more approachable and clearly distinguishes the brand from classic coffee advertising. High-quality product meets cheeky content – for more attention, recognition, and a social media presence with its own signature style.
Thus, the message "Only 1 in 1 million beans makes it to Desta’s Coffee" becomes not just a promise of quality, but a brand that sticks in your mind.
